Why Great Communication Matters When Things Go Wrong
A Talk by Laura Mousseau (Manager of Strategic Communications, City of Guelph)
About this Talk
Your water and wastewater utilities are highly public-facing services that touch people in your community every day, especially when things go wrong. People remember less what you did than how you communicated.
From water main breaks and sewer backups to bypass spills and drinking water advisories, what you say, when you say it, and how will affect your community's trust in your team and the service you provide.
Learn why openness in communications matters and how developing communications strategies now will pay off later with real examples from the municipal front lines.